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Entrepreneurship

The best Entrepreneurship books — new releases and enduring classics — each distilled to its core framework, 7 takeaways, and a practical plan. Tap any book to distill it live.

01

New & notable — the past year

2014

The Lean Product Playbook

Dan Olsen

A practical framework for building products customers actually want through validated learning and rapid iteration.

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2014

Zero to One

Peter Thiel

A contrarian guide to building monopolistic startups and creating truly novel value rather than competing in existing markets.

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2017

The Startup Way

Eric Ries

Shows how large organizations can adopt startup methodologies to innovate and transform their business models.

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2018

Blitzscaling

Reid Hoffman and Chris Yeh

A strategic guide to scaling businesses at lightning speed under uncertainty, drawing on lessons from LinkedIn and other tech giants.

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2013

The Mom Test

Rob Fitzpatrick

A practical manual for validating business ideas through honest customer conversations rather than leading questions.

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2015

Traction

Gabriel Weinberg and Justin Mares

A comprehensive guide to 19 different channels for acquiring customers, helping founders focus on what actually works.

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2011

The Lean Startup

Eric Ries

A foundational framework for rapid experimentation and minimum viable products that revolutionized startup methodology.

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2023

Demand Generation

Carlos Hidalgo

A modern playbook for creating customer demand through strategic marketing and positioning in crowded markets.

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1997

The Innovator's Dilemma

Clayton Christensen

A seminal analysis of how established companies often fail to innovate and are disrupted by smaller competitors with new technologies.

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2012

Hooked

Nir Eyal

Explores the psychology behind habit-forming products and how to design experiences that keep users engaged and returning.

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02

The classics

2011

The Lean Startup

Eric Ries

A foundational framework for rapid experimentation and minimum viable products that revolutionized startup methodology.

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2014

Zero to One

Peter Thiel

A contrarian guide to building monopolistic startups and creating truly novel value rather than competing in existing markets.

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1997

The Innovator's Dilemma

Clayton Christensen

A seminal analysis of how established companies often fail to innovate and are disrupted by smaller competitors with new technologies.

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2001

Good to Great

Jim Collins

An examination of how good companies become great through disciplined people, thought, and action across industries.

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2014

The Hard Thing About Hard Things

Ben Horowitz

Candid advice on navigating the brutal realities of building and leading companies from a legendary venture capitalist.

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1991

Crossing the Chasm

Geoffrey Moore

A critical framework for high-tech companies to market and sell products that cross from early adopters to mainstream customers.

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1995

The E-Myth Revisited

Michael Gerber

A practical guide to systematizing small businesses and moving from doing the work to building systems that scale.

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2011

Venture Deals

Brad Feld and Jason Mendelson

The definitive guide to understanding venture capital, term sheets, and the mechanics of startup funding.

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2005

The Four Steps to the Epiphany

Steve Blank

A practical framework for customer development and validating product-market fit before scaling production.

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2010

Rework

David Heinemeier Hansson and Jason Fried

A contrarian manifesto on building successful companies by rejecting conventional wisdom and embracing simplicity and constraints.

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